What is a pelorus?  A pelorus is a navigational device used to measure the angular distance from the ship’s bow to any object—navigational aid (lighthouse, buoy, antenna), point of land, celestial body.  A pelorus assists the navigator in assessing the current position and direction of the ship. 

Corporate management of an established and proven company periodically needs to assess its competitive position and strategic direction.  Responsible management needs to judge whether to stay the course or alter course to avoid dangerous water.

Early-stage, technology-based companies need to be extremely disciplined in developing and commercializing technologies.  While a new technology may address a wide spectrum of market needs, the commercial key to success is picking and pursuing opportunities with greatest present value.  Investors and management need to keep a weather eye for technology development distractions-- "interesting" projects with low payoff-- and keep a steady hand on the tiller.

Let Pelorus Incorporated help identify opportunities for growth and help set the strategic course for long-term success.